Write for a reader who can click away at any second. A reader who is distracted. A reader who is stressed out about work. A reader who has a million things to read and still isn’t sure your article is worth their attention. Because it’s true. That’s your average reader.
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Even when I'm trying to "market myself," the kind of people who don't have time to read a 2000-word post are often explicitly outside my target audience. In fact, losing certain kinds of readers can be a net gain. I believe sales people call this "qualifying."
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Yes. The non-BuzzFeed strategy won't get you volume, but it will get you a call option on a stupendous amount of second-order influence.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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