Take every reason people love making and consuming them over the public Internet, now multiply by the firm's coordination advantage. There, that's why you should do it.
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It's like an all-hands meeting but better (and more natively covid-compatible). It's a media interview but can talk about all the thorny issues and guaranteed to come out positive. It's an opportunity to be human & candid without giving worst-calibrated person in company a veto.
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Not every form factor shows every person to their best advantage, incidentally. If your CEO writes memos that touch souls, then they should write radically more memos than they're currently writing. Podcasts productize ability to talk intelligently on interesting subjects.
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Decent video content is hard. Those effortless looking 3-10 min vids that make good content can take hours - days in planning / post prod. That said it is something I’d like every new hire to do.
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I wouldn’t bother chasing those goalposts; Youtubers are always going to do it better. Put the right two people on a Zoom call. One layer of review for cutting anything too sensitive, which should happen almost never. The end.
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Any favorite examples?
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The [redacted] episode of [redacted] where [redacted] [redacted] the [redacted] was a real corker.
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Transistor provides private podcasting as a feature. I can’t name names, but I can tell you we have Fortune 50 and 500 companies using it.pic.twitter.com/TSa4c7uVn7
Thanks. Twitter will use this to make your timeline better. UndoUndo
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It's a great idea. Solo podcasting is hard, so I'd recommend finding someone internal who asks good questions (sales?) and hit record, even if relatively lo-fi, using
@zoom_us, or step up to@SquadCastFM. FWIW, this mic setup is $120 and sounds so good (h/t to@TheCraigHewitt): - End of conversation
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