Some observations from a socially distanced walk around central Tokyo yesterday: * less foot traffic than you’d expect on beautiful day in spring that was holiday, but still high * 98% mask usage * 95% of neighborhood boutiques shut down.
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That second one increases my confidence that a lot of the retail in this neighborhood exists to serve a very small number of very high-consuming clients (we’re an epicenter of people who have to be *professionally* fashionable) and is open to public mostly as branding expense.
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Hat tip to Ruriko for this theory, because when I came here I was extremely puzzled on how anyone could pay an $8k rent selling $50 hats. “That’s not really the business. The business is selling (a starlet) $5k+ in hats a month.” “How do you know she shops there?” “So oblivious”
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