I seriously think that if Pepsi knows it is important to pick what Peter Parker drinks then Google should know it is important that Peter Parker picks Python.https://twitter.com/sriramk/status/1251727082171727872 …
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The most obvious ROI on the movie is still most obviously tied to relationships with people depicted in the movie. They are potential acquirers/deal flow/co-investors/LPs/etc. The ROI is hard to be positive if there were any issues on that front.
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Only if your marginal dollar produced sufficient marginal demand, no? Do you think Social Network could've been significantly more well-known than it was?
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One of the most interesting things I've seen recently was a Twitch streamer promoting Ally bank, both talking about the game they were playing and how online-first banking had helped them. Clearly paid promotion, clearly reaching new audiences.
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Love both of these
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Content marketing is easier to get right in hindsight.
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I already knew who Mark Zuckerberg was, but the first time I heard the name Peter Thiel was while watching the Social Network.
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