The contra case to this: Maybe brokerages are not just fuddy-duddy with respect to their marketing approaches. Maybe they are *also* insufficiently quick to react to the economic environment and perform their social purpose, which is getting people invested at rather low prices.
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I think you could believe something like that. It's internally consistent. Robinhood has probably accelerated timeline of one major win for consumers. And you could therefore be proud of e.g. working at Robinhood in a way that you would not be proud of working at e.g. MGM.
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That said, have to say this: as someone who is (in less socially distanced times) a happy customer of MGM, I have no illusions about whether that enterprise is a casino or a financial services provider, despite its substantial investment in providing financial services.
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Anyhow, what would a real money online gaming company be thinking about the current state of the world: "Sweet! Competing entertainment options are getting crushed. MGM is literally closed. Our customers are stuck at home and some have increased risk appetite."
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What would a discount brokerage be thinking about the current state of the world: "#%()#% me (#%))#% me (#%)%#( me net interest margin drives this business and that relies on taking customer deposits and investing them almost risklessly. That word 'almost' is a scary word now!"
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Fun fact about 2008: e*Trade came about *this* close to going bankrupt because it got a little deeper than every other discount brokerage in that notably safe place to park customers' money: home mortgages.
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And so if you're CEO at a discount brokerage right now you're probably less enjoying the massive spike in new account signups (worth ~nothing to you today, nature of the model right) and instead paying *very careful attention* to your daily update on treasury risk.
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Replying to @patio11
Don't these "free" brokerages make their money by selling the data of their punters to prop trading companies?
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Replying to @dtip_
No, they don't. That is a common misconception. https://www.kalzumeus.com/2019/6/26/how-brokerages-make-money/ …
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Replying to @patio11
Unless I'm blind I don't think your article has any links to evidence about Robinhood other than a link to another article claiming they make 40% of their money from selling order flow to market makers
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Yes, but it does explain why selling order flow is not "selling data" and why that is in the interests of the people whose flow is being sold.
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Replying to @patio11
Wrong phrasing perhaps. Given Robinhood make plenty of money this way, and given (as far as I'm aware) trading volumes are way up in general due to the recent market volatility, why is it so surprising that they're not running scared?
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