This is a true observation, and it’s a disquieting one.https://twitter.com/louisnicholls_/status/1249671156149489664 …
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“Equity-lite?” You could imagine selling someone something where the economic payoff of that indexed heavily on the upside of your business and where, after you start using it happily, you’re extremely unlikely to churn. This functions a bit like equity. More than you’d think.
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“Can you give an example?” The classic one is SaaS which attaches directly to a revenue center, like e.g. Salesforce.
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The latter is much easier and pumps you up without ever actually taking action, or taking whatever action you want even if it's in an unproductive direction. All in the name of hustle. Which is why it's so much more lucrative IMO.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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