A thing I think of basically every time I write something: we so, so, *so* underuse the capability that things written on the Internet are intrinsically executable.
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This kind of simple substitution can result in a worse case - where an uncanny valley forms because the language and style of the text still contains localisms that the authors did not internationalise because they didn’t realise they were localisms
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We think about this a lot. Documents that fold/unfold if you need more context or already have background on something...this is the promise of hypertext! And hardly anyone is taking advantage.
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Isn't this mail merge? It seems like this kind of personalization would increase skepticism if done clumsily. The if statement is easy but then you need reliable input data or the results will be obviously wrong and sneaky-looking when off-target.
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And usually, just run of the mill “let’s translate content” i18n is either second class support or no support. We’re still not covering the bases yet.
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Conflicted.. I like the ideal of requesting "a document", and the idea of tweaking content based on heuristics on who is requesting it or where they "are from" seems likely to lead to new types of filter bubbles. OTOH yeah, if we are executing code already, could make it smarter.
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If we are speaking of e.g emails sent by my local bank, hard agree; there's this fancy tech called "if statements" which would let them know if they should include a paragraph about their specific services or not when communicating to me.
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If there was a code boot camp for writers I would take it. Esp. If Goal of course was not to get job as a coder but to amplify effectiveness of online writing used to inform potential clients
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I blame the Lorem Ipsum school of design
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Say more... do you mean how product, design, engineering and writing copy are typically done by different people? As in, if more employees were generalists, it'd be easier to integrate tiny programs?
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