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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 Apr 13
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      A thing I think of basically every time I write something: we so, so, *so* underuse the capability that things written on the Internet are intrinsically executable.

      9 replies 12 retweets 196 likes
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    2. Patrick McKenzie‏ @patio11 Apr 13
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      You could imagine huge heavy lifting multimedia presentations backed by custom software with animations worthy of Disney... ... but honestly a simple "Don't show this paragraph if not relevant to the user" is still its own flavor of magic.

      1 reply 2 retweets 81 likes
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    3. Patrick McKenzie‏ @patio11 Apr 13
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      A more concrete example: If you're writing about banking for an international audience, and you want to namedrop BigBank, for a *microscopic* bit of marginal work you can namedrop GeolocatedLocalBigBank.

      3 replies 2 retweets 61 likes
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    4. Patrick McKenzie‏ @patio11 Apr 13
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      You could make some fairly anodyne and generalizable observations about banking but as soon as you say Bank of America your readers in e.g. the UK are going to, quite sensibly, doubt that you had them in mind for the piece.

      5 replies 0 retweets 32 likes
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      Patrick McKenzie‏ @patio11 Apr 13
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      "Your localization toolchain and processes should handle this." a) They don't. Basically no organization would actually catch that specific example unless the writer flagged it to localization team directly. b) *So much easier* to write one line of code.

      10:55 PM - 13 Apr 2020
      • 1 Retweet
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      • Florian Heinisch Alec Resnick Ben Taylor bmac Lucas Chatham Thuongvu Very Tired Entrepreneur Steve Moraco André Rocha
      7 replies 1 retweet 48 likes
        1. Chid Gilovitz‏ @chidakash Apr 14
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          Replying to @patio11

          This kind of simple substitution can result in a worse case - where an uncanny valley forms because the language and style of the text still contains localisms that the authors did not internationalise because they didn’t realise they were localisms

          0 replies 0 retweets 3 likes
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        1. Interview Cake‏ @InterviewCake Apr 14
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          Replying to @patio11

          We think about this a lot. Documents that fold/unfold if you need more context or already have background on something...this is the promise of hypertext! And hardly anyone is taking advantage.

          0 replies 0 retweets 2 likes
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        1. skybrian‏ @skybrian Apr 13
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          Replying to @patio11

          Isn't this mail merge? It seems like this kind of personalization would increase skepticism if done clumsily. The if statement is easy but then you need reliable input data or the results will be obviously wrong and sneaky-looking when off-target.

          0 replies 0 retweets 1 like
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        1. Jonathan Allard‏ @jonathanallard Apr 13
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          Replying to @patio11

          And usually, just run of the mill “let’s translate content” i18n is either second class support or no support. We’re still not covering the bases yet.

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        2. Henrik Jonsson‏ @hkjn Apr 13
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          Replying to @patio11

          Conflicted.. I like the ideal of requesting "a document", and the idea of tweaking content based on heuristics on who is requesting it or where they "are from" seems likely to lead to new types of filter bubbles. OTOH yeah, if we are executing code already, could make it smarter.

          1 reply 0 retweets 0 likes
        3. Henrik Jonsson‏ @hkjn Apr 13
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          Replying to @hkjn @patio11

          If we are speaking of e.g emails sent by my local bank, hard agree; there's this fancy tech called "if statements" which would let them know if they should include a paragraph about their specific services or not when communicating to me.

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. Corey‏ @mcyoung Apr 14
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          Replying to @patio11

          If there was a code boot camp for writers I would take it. Esp. If Goal of course was not to get job as a coder but to amplify effectiveness of online writing used to inform potential clients

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        2.  🎆  🌸 Samuel Hulick  🌸  🌄‏ @SamuelHulick Apr 13
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          Replying to @patio11

          I blame the Lorem Ipsum school of design

          1 reply 0 retweets 1 like
        3. Michael Lipman‏ @mlipman1 Apr 14
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          Replying to @SamuelHulick @patio11

          Say more... do you mean how product, design, engineering and writing copy are typically done by different people? As in, if more employees were generalists, it'd be easier to integrate tiny programs?

          0 replies 0 retweets 1 like
        4. End of conversation

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