You could imagine huge heavy lifting multimedia presentations backed by custom software with animations worthy of Disney... ... but honestly a simple "Don't show this paragraph if not relevant to the user" is still its own flavor of magic.
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A more concrete example: If you're writing about banking for an international audience, and you want to namedrop BigBank, for a *microscopic* bit of marginal work you can namedrop GeolocatedLocalBigBank.
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You could make some fairly anodyne and generalizable observations about banking but as soon as you say Bank of America your readers in e.g. the UK are going to, quite sensibly, doubt that you had them in mind for the piece.
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"Your localization toolchain and processes should handle this." a) They don't. Basically no organization would actually catch that specific example unless the writer flagged it to localization team directly. b) *So much easier* to write one line of code.
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Thinking through some of the implications of this, I'm sort of relieved to hear that it's considered underused by people fluent in marketing analytics.
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I really hate copy that contains IF statements. e.g. if you ordered multiple items then .... The system should know! http://blog.preinheimer.com/index.php?/archives/372-An-end-to-if-statements-presented-by-Computers.html …
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The weird part is that people in all kinds of businesses were doing templates for mails in MS Word for a decade or two.
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Funny seeing your tweet here right after this onehttps://twitter.com/jpdanner/status/1249922456665485314 …
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I feel very strongly about that in regards to education. The potential of books or even videos compared with executable, adaptable, dynamic programs is extremely underutilized in my opinion. I made this demo app to flesh out that idea:https://github.com/mlipman/HandsOnMath …
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You should read "The Diamond Age: Or, A Young Lady's Illustrated Primer" by Neal Stephenson. It includes an interactive book as a key element - A Young Lady's Illustrated Primer: a Propædeutic Enchiridion https://en.wikipedia.org/wiki/The_Diamond_Age …
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