It’s pretty inevitable: if you get to the point where you have a loyal readership, you want your readers to buy your books from “you”, not buy your books from Amazon. But you sure want your books on Amazon, as a marketing strategy to convert more readers.
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“You” because you’re an author, not an e-commerce fulfillment center, but that service is abundantly available for cheaper than Amazon’s cut, which Amazon largely charges less for the fulfillment center and more for the channel to the user.
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The B2C arms of AppAmaGooBookSoft do many things well, but the thing they do best, the thing that makes them the most impressive businesses in the world, is that they have durable, multi-year, high-frequency channels to billions of users who happily use and return to them.
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Relevant point here is that most authors don't make a full-time living off of writing books until they have 15+ titles published. Although Amazon Kindle captures a lot of the value, these new dynamics may push the threshold down from 15+.
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Amazon Kindle is one area where Amazon Ad Platform ROAS metric really shines. Possible strategy = use Amazon Ad Platform to acquire readers for first book, include bonus content + contact info in ebook, and unlock lifetime value through direct sales.
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