We've learned that if it isn't someone's job to care about some X for a rather minor X, like say onboarding flow for a web application, that the level of organizational understanding of X will be very bad and decisions will often tend to be suboptimal.
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the bystander effect for startups
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Of course, the reality is that for important Xes, people want to be involved but not responsible for it, especially if it does not have growth prospect for its KPIs. Good orgs manage to disincentivize this behavior, but it is hard
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