This is a good take from @patio11 but interestingly I think his site (http://kalzumeus.com ) still brands itself like a "blog"
As for sites that avoid this, I think http://gwern.net and http://patrickcollison.com are very interesting
Some thoughts below
https://twitter.com/patio11/status/1227624292273147904 …
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Much better. Could be more concrete - eg the BCC part could link pages on how you optimized it with A/B testing, content marketing, software logging... Maybe a bit bland. eg 'due to career advice for engineers' could be even better as 'telling programmers to ask for more money'.
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Appreciate the suggestions and will likely take you up on them this weekend.
End of conversation
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