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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 Mar 3
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      Spotted on friendly neighborhood kebab stand in Nakameguro this wonderful English copy: “All of our food is fresh as heaven.”

      2 replies 2 retweets 38 likes
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    2. Patrick McKenzie‏ @patio11 Mar 3
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      Adding “I am totally serious, that works as copy in a way most professional copy does not, even moreso when you consider who is likely to read English copy in Nakameguro.”

      1 reply 0 retweets 15 likes
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    3. Patrick McKenzie‏ @patio11 Mar 3
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      "Who?" Young tourists from English-speaking countries who will read it as playful and tourists from primarily Korea/China who will likely read it as the earnest commercial communication which I suspect it is intended as.

      2 replies 0 retweets 26 likes
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    4. Patrick McKenzie‏ @patio11 Mar 3
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      Related but unrelated: a sushi shop owner of my long acquaintance once asked why American sushi was often advertised as fresh. I told him "Because a lot isn't." There was much muttering and shaking of head at that. I remember his comment as:

      1 reply 1 retweet 27 likes
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      Patrick McKenzie‏ @patio11 Mar 3
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      An artisan (職人) should not have to tell you his work is good. An artisan should be an artisan; the work is the work, and the work is good, because he is an artisan. If the work is not good, he should not be practicing by himself, because it reflects poorly on every artisan.

      7:35 PM - 3 Mar 2020
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      • Zarco Haris sonic Victor is working from home Diego Henrique Michał Parkoła Simone Marchili Santiago Magariños Christie Chirinos 🦉
      4 replies 22 retweets 99 likes
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        2.  🎆  🌸 Samuel Hulick  🌸  🌄‏ @SamuelHulick Mar 3
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          Replying to @patio11

          What would be the social penalty for serving less-than-fresh sushi in Japan? Would the local artisans try to force them out? Asking genuinely

          1 reply 0 retweets 0 likes
        3. Patrick McKenzie‏ @patio11 Mar 3
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          Replying to @SamuelHulick

          More market discipline than anything else, to my understanding. Japan is spoiled for good food options and if you aren't word will get around and then it will be somebody else trying to carry the rent you can no longer pay. More hands-on within a particular establishment.

          1 reply 0 retweets 2 likes
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        1. Marc Cenedella‏Verified account @cenedella Mar 4
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          Replying to @patio11

          My favorite japanese restaurant (Hirohisa) here in New York *refused to put a sign outside* for years for this reason. I walked by every day for a year before I realized it was there. (Then he got a Michelin star.)

          0 replies 0 retweets 1 like
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        2. Tom Fakes‏ @craz8 Mar 3
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          Replying to @patio11

          Any time a restaurant makes a claim of “house made” on their menu for 1 item, it brings into question the whole menu My (naive) assumption before then was that you made everything, and now you’ve explicitly told me that you don’t!

          1 reply 0 retweets 1 like
        3. Tom Fakes‏ @craz8 Mar 3
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          Replying to @craz8 @patio11

          Also - please don’t tell him about supermarket sushi. It might kill him

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. X Æ A-12 Cov-19‏ @k0ol1 Mar 3
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          Replying to @patio11

          He basically threw shade at the overall concept of 'Marketing' itself, it seems.

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