Spotted on friendly neighborhood kebab stand in Nakameguro this wonderful English copy: “All of our food is fresh as heaven.”
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What would be the social penalty for serving less-than-fresh sushi in Japan? Would the local artisans try to force them out? Asking genuinely
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More market discipline than anything else, to my understanding. Japan is spoiled for good food options and if you aren't word will get around and then it will be somebody else trying to carry the rent you can no longer pay. More hands-on within a particular establishment.
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My favorite japanese restaurant (Hirohisa) here in New York *refused to put a sign outside* for years for this reason. I walked by every day for a year before I realized it was there. (Then he got a Michelin star.)
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Any time a restaurant makes a claim of “house made” on their menu for 1 item, it brings into question the whole menu My (naive) assumption before then was that you made everything, and now you’ve explicitly told me that you don’t!
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Also - please don’t tell him about supermarket sushi. It might kill him
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He basically threw shade at the overall concept of 'Marketing' itself, it seems.
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