Shots fired: Rakuten, the largest pure-play Internet company in Japan, announces unlimited mobile data for ~$27 monthly, undercutting the big three telecomms by more than half.https://www.nikkei.com/article/DGXMZO56252680R00C20A3MM0000/ …
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I also liked SoftBank when I lived there, but that was partially because they gave me an unlimited SIM for my unlocked iPhone. Also that was in 2010.
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au and docomo are both traditional “overly complex to give the customer the illusion of choice while bending them over no matter what” ilk
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