It’s a lot more visceral to list opinionated choices someone has made than to just identify job title and firm type, or to give them a made-up name, and it gives you more handles to make something that really sings for them.
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It’s tough to get a handle on what a software developer wants out of life but you could much more sensibly write a product spec targeting “software developer who runs Ubuntu on a MacBook.” Power-user. Technically sophisticated. Puts up with hoop jumping. Slightly masochistic.
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Those are two *wildly* different demographics.
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I think he’s reasonably aware of that.
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IIRC this is what a “Persona” is supposed to be; a hypothetical person with meaningful, specific attributes: https://en.m.wikipedia.org/wiki/Persona_(user_experience) …
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Does rely somewhat on the audience having enough cultural similarity/fluency to understand the broader connotations of those touchstones (or, in fact, recognize the touchstones in the first place)
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(E.g. I had to look up what a prime broker is)
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