“You’ve seen these viral videos of making decadent treats and extremely instagrammable cafe lunches in LA? Cool. For $15 that video arrives IRL in 30 minutes.”
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I think they’re planning to be “fast fashion, but for food.”
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Do you think it's actually a dark kitchen that licenses food IP, or do you think it's a kitchen hired by Tastemade to test the waters for this kind of stuff? It's 50/50 for me.
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After actually looking into the company casually I think you're likely right with theory #2; I had been confusing them with another food brand.
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Fascinating. This is a rare case of a product expanding to fill the demand from existing marketing, rather than the opposite.
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seems like it would be a very fun place to work as well
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I doubt they have any rights to the name or the food IP. Doubt they'll get in trouble tho.
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But how can something you order be homemade?
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This is what
@GoodUncleFoods originally did in
- they delivered NYC staples like Joe's Pizza and Ess-a-bagel to college towns.
Seems they pivoted away from it, but I think there is still potential there. I've seen one company doing it well, but still fairly under the radar.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Deliveroo in the UK does this as well.
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