See this thread for some tactical suggestions, but an underrated strategic suggestion which sounds trite but is really, really, really important: Write emails such that people reading them should think "I certainly want to read more email from this person."https://twitter.com/IndieHackers/status/1230275375009320965 …
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I swear that 99% of the email marketing world thinks "Content can't be a competitive advantage; there's just too much email in the world and anyway writing is hard" then flips over to Twitter where their CEO is screenshotting a Matt Levine newsletter for the 73rd time.
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Replying to @motherwell
I think most people attempting to operationalize that, inclusive of me, will send too little versus sending too much. I should probably publish more than I do. Ironically, Twitter makes it "a little too easy" for me to do it here relative to more formal channels.
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But schedules apparently help some people. Matt Levine manages to publish effectively every work day, and schedule pressure apparently is something which works well for him in enabling that cadence. If that works for others as well, great.
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