If you view social status as a kind of currency (see https://alexdanco.com/2020/01/23/social-capital-in-silicon-valley/ …), particularly a currency that gets lent out in the form of recommendations/endorsements, this means there's an important part of the economy that lacks active monetary policy.
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The counter to this is “maybe they HAVE done this math, and it turns out DoD has a far lower ROI tolerance” (or is not as good at this math)
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I’m not sure I agree with this, and I pretty strongly believe that one of those companies should blow ESPN/network tv away for NFL/NBA rights, based on similar logic
End of conversation
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