I think I would endorse the truth of multiple of these arguments at various points in my career. My ambient impression is that folks think blogging is "so saturated right now" and: a) blogging is a terrible form factor for impact and value b) virtually no one writes enough well.https://twitter.com/david_perell/status/1227612675334660099 …
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Blogging autocommoditizes itself via the branding of the form factor suggesting "hobbyist in their bathrobe." Blogging makes the date of publication (and sequence of posts) central to perceived value of the piece, causing it to depreciate to ~0 for *no darn reason* within days.
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Blogging sets people up on a content treadmill, and if you get off the treadmill you have a "dead" blog, which makes you a failed blogger in many's eyes. I wrote a book once. I haven't written a book since. Nobody has ever suggested I am a failed author.
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Because all of the above are known about blogs, it is excessively difficult to cause non-blogging decisionmakers in your life to value them effectively for the purpose of deciding to collaborate on them, reward you professionally for professional work done in making them, etc.
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Blogging software is fine; call the artifacts "essays"; write a lot less of them than a mediocre blogger but make them a lot better than the median blog post; devote tens of minutes to trivial edits to URL structure / template to avoid making publication dates super salient.
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