I think I would endorse the truth of multiple of these arguments at various points in my career. My ambient impression is that folks think blogging is "so saturated right now" and: a) blogging is a terrible form factor for impact and value b) virtually no one writes enough well.https://twitter.com/david_perell/status/1227612675334660099 …
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Does this effectively just mean “don’t make your blog look like a blog”?
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That's one takeaway, but there are a lot of other ones. e.g. Five essays over 15 years drive much more than 50% of the value of my blog to me, which suggests a counterfactual time allocation.
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So the question is.. should you market your writing as "essays"? Or will that repel the people who "don't like reading essays" and hence you should market each piece as a "post"? Or is it okay that the people who "don't like reading essays" don't read them? :)
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<minor heresy> People who don't like reading are acceptable losses, at least from the perspective of career-/business-related optimization, because enough decisionmakers are voracious readers such that optimizing for them is adequate. </minor heresy>
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So you're arguing for fewer but more thoughtful and in-depth?
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I guess either way it's thought-provoking…