I think I would endorse the truth of multiple of these arguments at various points in my career. My ambient impression is that folks think blogging is "so saturated right now" and: a) blogging is a terrible form factor for impact and value b) virtually no one writes enough well.https://twitter.com/david_perell/status/1227612675334660099 …
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There are people who are engaged in the life of the mind who would seriously consider reading your blog on an iPhone for 4 minutes on the subway to be an adequate, effective environment for idea exchange, which they *would never consider in any other context.*
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Search engines are interesting here, though, because search engines can deposit a lot of serendipitous readers in your website.
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