I think I would endorse the truth of multiple of these arguments at various points in my career. My ambient impression is that folks think blogging is "so saturated right now" and: a) blogging is a terrible form factor for impact and value b) virtually no one writes enough well.https://twitter.com/david_perell/status/1227612675334660099 …
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People reading blogs have interesting preferences with regards to the form factor which may not match your interests, such as a strong preference for them being short-form. There are many pieces whose natural length is not 800 words. If you call them a blog, readers nope out.
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There are people who are engaged in the life of the mind who would seriously consider reading your blog on an iPhone for 4 minutes on the subway to be an adequate, effective environment for idea exchange, which they *would never consider in any other context.*
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So: write a blog, call it a book?
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Blogging software is fine; call the artifacts "essays"; write a lot less of them than a mediocre blogger but make them a lot better than the median blog post; devote tens of minutes to trivial edits to URL structure / template to avoid making publication dates super salient.
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This is why I have no dates on my site and the only thing that sort of implies a date is the "recent articles" list on the homepage.
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What if they were framed as “essays” instead of blogs? Think like novels vs short stories, what’s the short story version of a nonfiction book?
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