Seems obvious, but I don't think I've seen this written elsewhere: the growth in popularity of WhatsApp group chats is probably a function many things, but most interestingly:
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(1) Example: I act differently around friends than with that one college professor I keep in touch with, which is different again than my roommates. WhatsApp recognizes this reality. You get to segment yourself, your interests, and --most importantly-- your injokes.
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(2) I don't think we've quite figured out the societal impact of having everything we say being publicly searchable and documented forever. For better or worse, jackass mistakes people make as teenagers can impact careers and relationships decades later.
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Replying to @tommycollison
I think that isn't even the primary threat vector, although it is talked a lot about. Many things that you'd prefer to not be maximally public are not mistakes. I was once asked by a campaign to remove evidence of their candidate having youthful indiscretion: was in other party.
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And I think adversarial action and, effectively, refined business processes designed to manufacture and exploit ragebait greatly raise risk profile of some comments decades after they were made (and made in a reasonable fashion).
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