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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 Feb 10
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      Patrick McKenzie Retweeted Anthony Carboni

      I think this is basically rational as a product prioritization, because converting hyperconsuming outliers to consuming on your platform and/or converting casuals into hyperconsuming outliers is far, far, far more valuable than serving casual users. Product optimizes for that.https://twitter.com/acarboni/status/976545648391553024 …

      Patrick McKenzie added,

      Anthony CarboniVerified account @acarboni
      Me: *watches a single YouTube tutorial so I can fix my door hinge* YouTube: WHAT'S UP, HINGE-LOVER? HERE ARE THE TOP 1000 VIDEOS FROM THE HINGER COMMUNITY THIS WEEK. CHECK OUT THIS TRENDING HINGE CONTENT FROM ENGAGING HINGEFLUENCERS
      Show this thread
      5 replies 14 retweets 162 likes
      Show this thread
    2. Patrick McKenzie‏ @patio11 Feb 10
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      (Reporting, not endorsing. "Make the engagement number go up" is going to produce a lot of questionable policies, but to the extent that the Internet is funded by ads, there will be smart people given those marching orders.)

      1 reply 0 retweets 25 likes
      Show this thread
    3. Patrick McKenzie‏ @patio11 Feb 10
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      You'll note that this didn't use to happen in advertising-based business models; it is a second- or third-order impact of having data on individual users. The amount you could justify to have a casual fan versus a serial consumer of Law and Order were basically the same number.

      1 reply 2 retweets 19 likes
      Show this thread
      Patrick McKenzie‏ @patio11 Feb 10
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      But it is very, very probable that one can identify two demographically similar 37 year old US-based men, one who has seen five minutes of one Youtube video and one who watches 12+ hours a day, and Google optimizes monomaniacally in whatever it takes to bring #2 back tomorrow.

      6:45 AM - 10 Feb 2020
      • 19 Likes
      • Apoorv Singh D-Cells Bruised My Flesh sylvie The Circular Ruins went viral once on tik tok Nick Baum 🇸🇪 Pavel A. Samsonov Marcel Popescu Mark Did Well
      2 replies 0 retweets 19 likes
        1. New conversation
        2. Patrick McKenzie‏ @patio11 Feb 10
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          I'll note that Youtube is recruiting armies upon armies of people who are essentially paid to perform anthropological research and community management of hingefluencers, which is a dynamic that talk about The Algorithm often misses.

          1 reply 3 retweets 38 likes
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        3. Patrick McKenzie‏ @patio11 Feb 10
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          Google search was a symbiosis between the borg and SEOs who it incentivized to solve their ML and product problems by filling in the gaps in the Internet and making them maximally discoverable by whatever technology Google had. Youtube similarly uses/employs/etc Youtubers.

          1 reply 1 retweet 25 likes
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        4. Patrick McKenzie‏ @patio11 Feb 10
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          Sometimes this is great. Youtube cuts materially sized checks, daily, to a creative middle class the world over, including funding some extremely quality programming. The consumer surplus for e.g. parents is pretty incredible, if you carefully curate what your kids watch.

          3 replies 2 retweets 24 likes
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        5. Patrick McKenzie‏ @patio11 Feb 10
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          Sometimes, it is less great. Google very obviously pays some people who have great challenges in life to bind together a community of other people who have great challenges in life, and it is not obvious that the binding is net-positive to any member of that community.

          1 reply 0 retweets 25 likes
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        6. Patrick McKenzie‏ @patio11 Feb 10
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          "Give me an example." Examples are plentiful. I'd prefer to leave it ambiguous because I do not like piling onto people who have great challenges in life already, and because being seen as pronouncing a moral judgment is one of the ways to stir the ravening hosts on Twitter.

          3 replies 0 retweets 19 likes
          Show this thread
        7. End of conversation
        1. Stuart Buck‏ @stuartbuck1 Feb 10
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          Replying to @patio11

          Why, though? Is there evidence that this one guy is worth all the ad dollars being spent on him?

          0 replies 0 retweets 0 likes
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