You want people to buy your product because it's YOU making it. There might be hundreds of competing products, but there's only ONE you. Make YOU part of the product. Think about what people might be interested to buy from you specifically. That can be your starting point.
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Counter-counter-point: companies don’t need to be sale-able to be successful, or worth starting.
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well that's only a counterpoint in the event that an exit is your end goal. which isn't (and shouldn't be?) the goal of most companies.
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