One of the biggest themes in software right now is the increasing professionalization of the software *company* supply chain.
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"Planning for how?" Like, shareware was mostly written by software professionals who were business amateurs. ("Bookkeeping? What's that?") Many early SaaS companies, including successful ones, were largely the same; making it up as they went along.
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Increasingly, there's just... more professional competence early? The SaaS model is thoroughly proven and widely distributed. There are multiple overlapping ecosystems for supporting the company. The engineers are highly likely to have worked on a similar system before.
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