A surprisingly underrated tactic that you can do to review anything: Think of a panel of, say, five people you’d ask about the artifact whose advice you’d almost certainly take. It can be almost literally anyone. Then, write down what they’d tell you if you asked them.
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“That requires you to have an incredibly fine-tuned mental model for your panelists, though.” But it doesn’t, because you’re not asking “them” to compose a work of epic literature. You’re asking for “their” brief thoughts; borrowing “their” lens on the world and on your artifact
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I think basically everyone who enjoys my writing could 80% accurately emulate the first things I’d zero in on, and what I’d say about them, if showed e.g. a pitch deck or landing page or pricing grid.
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Replying to @patio11
Let's test this out. Kevin: Patrick, how should I scale my agency? Patrick: Well, first of all, getting more clients is not the only way to grow. You should probably make sure you focus on services that create a lot of value for the client, and then charge more for them. (1/4)
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Replying to @kevinwlordbarry @patio11
(2/4) Kevin: Makes sense! Once I do that, should I start speaking at conferences? Patrick: Conferences can be fun, but have you considered the cost of your time and energy to do it? You may get a client out of it, but spending the same amount of time on sales would get you more.
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Replying to @kevinwlordbarry @patio11
(3/4) I repeat a lot that 55% of pretty much every sub-vertical of business decision maker uses FB every single day of their lives, so it's great for B2B. Should I stop repeating a tired line? Patrick: People read a lot less of your stuff than you do. Don't worry about it.
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Replying to @kevinwlordbarry @patio11
(4/4) Kevin: Thanks, my mental model of Patrick. Do you want to talk about advanced tactics for getting more B2B customers for Stripe on Facebook? Patrick: You sly dog, did I read this all to get a sales pitch? Well, you know my email if you've read that much of my past work!
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