“It’s the same amount of work to run a business in a good market as it is to run a business in a bad market, so prioritize good markets” seems like it is obvious advice but many people need to hear it years earlier than they do.
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Bonus points for *many* businesses and *a lot of* money.
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What about consumer markets?
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Are you intentionally constraining to B2B? Also, don't we need a notion of competition? For example, seems some businesses are happy to pay for meal catering for employees but not obvious meal catering is a good market (at least the consumer restaurant biz is low margin).
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Can you give some examples please?
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