“It’s the same amount of work to run a business in a good market as it is to run a business in a bad market, so prioritize good markets” seems like it is obvious advice but many people need to hear it years earlier than they do.
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“What’s a good market?” Depends on your constraints/goals/desired trajectory/personal inclinations and skills/etc but broadly “A thing which sophisticated businesses happily pay money for because it makes them money in an extremely obvious way or decreases costs in the same.”
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Bonus points for *many* businesses and *a lot of* money.
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