(Thought inspired by an HN thread which I will not link to because I do not mean this as even an implied criticism. I learned this one the hard way, over multiple years, twice.)
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“What’s a good market?” Depends on your constraints/goals/desired trajectory/personal inclinations and skills/etc but broadly “A thing which sophisticated businesses happily pay money for because it makes them money in an extremely obvious way or decreases costs in the same.”
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Bonus points for *many* businesses and *a lot of* money.
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Reminds me of pmarca’s “only thing that matters” https://pmarchive.com/guide_to_startups_part4.html …
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The same framework is extremely important for choosing which company to work for. It takes the same amount of work to excel at a company. The payoffs (career, pay, etc) are vastly different for which company you choose.
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Better to compete in a growing market that's competitive, than a shrinking market with dwindling competition.
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Most people won't end up running businesses, but they will have jobs. The same message holds for them.
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This generalises way beyond business. Friends, partners, hobbies, books... the greatest crime is not underinvestment but overinvestment in the wrong things
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Choose your poker table wisely
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know you dealer well
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