Most technologists who build websites for local businesses should stop doing so. They in the main cannot afford professional labor, and should move to platforms like Shopify, site builders, etc which can amortize engineering costs over 100,000 similarly situated accounts.
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"But I don't live in the big city." Yes, but you live on a big Internet, connected to all the big cities, and the viability of consulting remotely was fine in 2010 when I was doing it and has only increased since then.
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