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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 Jan 30
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      Patrick McKenzie Retweeted さと

      In the classiest bit of fast food marketing possibly ever: Left: McDonalds in Akihabara announces it is closing after 22 years. Right: Burger King thanks them for 22 years of friendly rivalry and bringing smiles to the neighborhood.https://twitter.com/sato322/status/1222867637631238144 …

      Patrick McKenzie added,

      さと @sato322
      秋葉原の昭和口マクドナルド閉店かー。 2軒隣のバーガーキングからのコメントも一緒に。 pic.twitter.com/b9d92AVhGv
      Show this thread
      7 replies 101 retweets 514 likes
      Show this thread
      Patrick McKenzie‏ @patio11 Jan 30
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      Bottom left corner of the BK poster: "If you'd like to come reminisce about fun times at [that] McDonalds, bring a receipt from their shop to us within [a week after they close] and we'll give you a free small coffee."

      3:10 PM - 30 Jan 2020
      • 2 Retweets
      • 59 Likes
      • Peter Jussi Rory Murray 다시인장 Phong Nguyen Bennie ☕ Sagar Dubey Anthony Castrio entitled millennial Jasper Bakker UCX
      4 replies 2 retweets 59 likes
        1. New conversation
        2. Patrick McKenzie‏ @patio11 Jan 30
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          It's so good, both from an instrumental effectiveness perspective and also from "Isn't this just *who we want to be*?"

          1 reply 0 retweets 65 likes
          Show this thread
        3. Patrick McKenzie‏ @patio11 Jan 30
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          Patrick McKenzie Retweeted (anditto)

          Oh, *extremely* relevant to how the sign is read, which changes my opinion a bit: The first characters in each line read "WE WON" if you read up-and-down rather than left-to-right.https://twitter.com/anditto_h/status/1223020764569292801?s=20 …

          Patrick McKenzie added,

          (anditto) @anditto_h
          Replying to @patio11
          Yeah. But then if you take the first letter of each line, BK got in a last jab “私たちの勝チ” https://twitter.com/kujira_rider/status/1222884173733453824?s=21 …
          3 replies 5 retweets 70 likes
          Show this thread
        4. Patrick McKenzie‏ @patio11 Jan 30
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          Part of me wants to say "Ahh, double coding a message like that, I will acknowledge that that was clever" but it's now very much not the kind of clever that I will be praising to people in coming years.

          1 reply 2 retweets 67 likes
          Show this thread
        5. End of conversation
        1. New conversation
        2. Michael Kuznetsov‏ @MichaelKuz Jan 30
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          Replying to @patio11

          This is so charming. BK regularly does this kind of brilliant stuff. A few of my favorites: https://www.adweek.com/brand-marketing/the-inside-story-of-the-burger-king-campaign-that-changed-the-brands-entire-outlook-on-marketing/ …https://www.adweek.com/creativity/burger-king-dressed-ghost-mcdonalds-scary-good-halloween-prank-174292/ …

          1 reply 0 retweets 0 likes
        3. Michael Kuznetsov‏ @MichaelKuz Jan 30
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          Replying to @MichaelKuz @patio11

          Twitter is doing something dumb with the preview, but there are two separate links in the tweet above ^^^

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. New conversation
        2. Jonathan Henthorn‏ @jhenthorn Jan 30
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          Replying to @patio11

          Wow. McDonalds is getting respected so hard it's actually a burn.

          1 reply 0 retweets 0 likes
        3. Jonathan Henthorn‏ @jhenthorn Jan 30
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          Replying to @jhenthorn @patio11

          "If you'd like to remember Sears Roebuck just send us at Amazon an old Craftsman screwdriver and we'll mail you a paper catalog of Alexa products."

          0 replies 0 retweets 1 like
        4. End of conversation

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