I think the big question for me is whether you’re showing 1 hour of TV to X,000 viewers or 1,000 hours of TV to X viewers. (Scale up as appropriate.)
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I think some of them (let me be handwavy about “them”) are destined to be lifestyle brands. “She’s so my aesthetic. Of course I’d buy her (without loss of generality) 95% margin soap.”
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this is why twitch exists
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ad monetization on video game streams is actually better than most content (targeted, relevant to something people sell) and the advertising is integrated into the content
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