Chase Sapphire Reserve bumping annual fee by $100 a year. Interestingly, balancing it with promotions from Doordash and Lyft.pic.twitter.com/2Cd1HUmeHr
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Chase did have a $200MM Loss on Reserve(going off memory) sparking this bump. Amex gold last year did real well benefits wise and used ‘rose gold’ limited edition intelligently. Lots to balance between benefits, brand, etc.
Without nerding out too much, trying to balance perceived vs actualized benefits for a group is so interesting. I both have different benefit cards and worked with FSI companies for cards, it’s so messy. User cohorts are so vast too, hard problem to solve.
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