Chase Sapphire Reserve bumping annual fee by $100 a year. Interestingly, balancing it with promotions from Doordash and Lyft.pic.twitter.com/2Cd1HUmeHr
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Lyft & Doordash are buying market share with these pseudo-cobrands. It's like how PBMs move market share around through formulary management between interchangeable drugs. Chase gets an excuse to raise the fee and have others pay for the costs (good for margin)
Lyft and Uber or DoorDash and Postmates are essentially interchangeable so now they're getting an aggregator to push market share their way.
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