Reading their description of what the "brand promise" is supposed to mean, which is typical corporate pabulum and does not mention the pun, and I reject that reality and substitute my own.
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("Yamaha, under the brand promise Make Weaves, aspires to be a company whose products and services will reach the hearts of our customers, supporting them in approaching their challenges with courage and passion." Freehand translated from https://www.yamaha.com/ja/news_release/2019/19012801/ … )
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Yamaha is my favorite saxophone dirt bike company
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Yamaha: we paid a consultant because our business made no sense to us either.
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So many businesses roll like this- it keeps consulting firms like Deloitte humming along.
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Different, but my favourite Japanese corporate motto is Hamamatsu Photonics's: "Photon is our business" Because it is, and it's refreshingly straightforward!
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I like Yamaha simply because each letter in the name is symmetrical about the y-axis so if you see a vertical presentation in a mirror nothing happens
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Perfect. And their logo is three crossed tuning forks, so.
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Pretty epic
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