“Give me an example.” Politely decline because I hope we’re the SaaS company for the most motivating examples.
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But you can imagine any sort of service which is used pervasively are a company probably needs an owning team. Think of how many things have the punchline “And then output it to PDF.”
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“A PDF?” Business is sort of like the Oprah show. You get a PDF. YOU get a PDF. *Everyone* gets a PDF. PDFed invoices. PDF receipts. PDF expense reports. PDF sales collateral. PDF archive of legal terms as of November 1st 2016. PDF of the internal API to generate a PDF.
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You might think I’m being a cynical engineer here so I have to clarify no, this is anthropologist-who-specializes-in-capitalism. PDFs are *everywhere.* They’re widely considered to be official and are in an interesting sweet spot of “Editable but not very easily.”
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And unlike web pages they have a tendency to not degrade over say a 7-10 year document retention window.
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“What? Persisting a text file isn’t hard.” Businesses don’t generally persist text files, they persist systems which output text files on demand, and those systems have high running costs (mostly people) and *substantial* risk of changing in such a way that the text changes.
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Large companies certainly have many, many people whose full-time jobs are managing various facets of their relationships with external vendors.
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Also for many teams that don’t exist yet because the upfront cost to do the work it too high to justify.
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A pretty good way to generate B2B startup ideas is to work at a high-growth co and pay close attention not all the engineering work that is necessary but has nothing to do with the core product proposition. Or all the work you could engineer but don’t because it’s not core.
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