One reason I care about branding more than you’d expect: because I didn’t know California was going to literally illegalize some jobs on basis of being “side hustles” but did mean that that brand meant one was going to be forever on the wrong side of status-based arguments.https://twitter.com/patio11/status/893667700165062656 …
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Tellingly, the legislation sounds so prototypically Californian that I surmised that it was Californian before learning that detail.
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