Tokyo subway ads would be, lets see, housing, financial services, English language learning, cosmetics / beauty services, salaryman supplements, tourism (domestic, international, and increasingly "inbound"), job fairs, books, etc. (No particular order.)https://twitter.com/david_perell/status/1207162693896945664 …
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I am mildly surprised the Internet giants (domestic and international) don't run the table on subway advertising, but partly I think that is the Japanese advertising industry understanding earlier than the US news media who they were in mortal competition with.
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There are some out-of-home brand ads in Tokyo these days for AppAmaGooBookSoft, including prominently a gigantic Amazon ad above an intersection in Harajuku, which exists to tell fashion enthusiasts "You are equally cool if you get the same look delivered next-day."
8:06 AM - 18 Dec 2019
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