Writing my performance evaluation today, most of which is private but which I’m happy to share the fundamental strategy: Run a portfolio of experiments. Unlike an actual investment, you can increase sizing *after* the results are in at a similar entry price. Do that ruthlessly.
No, but you can reasonably predict a lot of my work based on what I've done in my career, and you can probably predict sets of knobs that I'd gravitate to.
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Not examples of what you do, but demonstrable examples of the types of scope and things you mean. For instance, running small baskets of email content to see if that’s viable lead generation vs putting the content on linked in vs YouTube? How do you know how much time to give it?
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I suspect Patrick is referring to bigger picture experiments than comparing LI to YT. More like “is putting 5hrs/wk toward blogging or talking to customers a better use of my time?” Just my guess, though!
End of conversation
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