My favorite heuristic for viable B2B software businesses: any spreadsheet routinely emailed with the instruction “Edit this and email it back to me.”https://twitter.com/BTrautschold/status/1205505881837916160 …
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Fair. Personal experiences over years: inconvenience due to Excel is preferred over inconvenience due to a new software's learning curve by SMB buyers. Still discovering effective behavior change triggers other than mandatory digitization laws.
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Airtable is a more maintainable alternative to a raw spreadsheet. It's an online spreadsheet platform with rich types, permission controls, and automated workflows. I wonder if they have an incubator program for startups building on Airtable..
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