In the fight to be unique, people often become the same. Examples: 1) College kids competing for better resumes with the same extra-curricular activities. 2) Restaurants playing the same music, louder and louder. 3) EDM artists using the same bright visuals. What else?
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Interestingly I think many of these fall prey to the narcicissm of small differences where people inside the room think “Oh we’ve clearly got unique positioning vis those idiots at X” and where people outside the room could labor unsuccessfully for years to tell them apart.
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Corporate social responsibility is an archetype of this concept. Great example.
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Hip/witty company Twitter accounts
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