One reason some startups exist: how do you allocate engineers to problems where incumbents either can’t achieve organizational conviction to allocate engineers or couldn’t attract sufficiently productive engineers to matter.
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With obligatory disclaimer that it might seem vacuous: Be inquisitive about the world, including bits of it people think are boring. Talk to many more people than you would otherwise. Read much more than you would otherwise. Apply fairly pedestrian engineering insights to that.
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Makes sense :)
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