Do you ever get the feeling that many restaurants would benefit immensely from formalizing "being a regular" ?https://twitter.com/StuartBlitz/status/1198262288555421697 …
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Yeah for me I think discounts would influence when I go to places, but not how often. E.g. if a place I like has discounts on Tuesdays then I'd prefer going on Tuesdays, but I wouldn't go 2x more if it's a little cheaper. Things like variety, convenience, etc still play a role.
I've been conditioned by AMC A List to see a movie 2-3 times a month, even terrible movies, at a flat fee to achieve a pseudo breakeven, so frequency and location of a customer can be influenced from my anecdata
Didn’t Groupon show this isn’t something SMBs can size appropriately?
Groupon was fundamentally in the business of calling SMBs up and offering them money. Many did not size the amount of money they wanted correctly. It's much easier to size an offering to people who are already your existing regs: don't sell 1000% of them and you'll be fine.
I'd say it mostly just depends on what % of your biz is driven by regulars, how much you want to trade for up-front capital, & if it's priced as break-even on average. But regulars won't keep up a FOOD subscription they don't use, so you may CREATE churn this way.
The psychology of a regular who usually spends $40/month committing $99/month and realizing they wasted $60 is probably closer to them feeling burned and deciding never to return rather than deciding to all of a sudden eat more ramen.
This model already exists in India for many r years- called Andhra Mess/meals . Interestingly, many white collar folks feel comfortable just going to the same place and avoiding the overhead of planning their lunch.
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