Do you ever get the feeling that many restaurants would benefit immensely from formalizing "being a regular" ?https://twitter.com/StuartBlitz/status/1198262288555421697 …
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For similar reasons I suspect at least one of my cafes is eventually going to start selling subscriptions. It's silly for them that they have to win my business away from the closest pot of coffee every day, right. Just ask me "What would it take for you to go semi-exclusive?"
I’m a regular here. It’s a cash only restaurant, so the risk is on the customer.
Pretty sure that’s the place that had an outpost down the street from me in Boston. I wonder how they’re going to control for line-out-the-door risk
Assuming that they’ve priced properly and that they intend a certain fixed scale at the location, they would just move pricing with the elastic demand or, in the alternative, wait-list / stop taking new “subscribers” to maintain a target service-level.
Expensive subscriptions are common in B2B so it’s not like issuers and merchant acquirers are entirely unprepared for such things. I would think that it might tickle some alarms on a restaurant merchant though…
This will never work for more than 3 months If you provide great experiencebat requisite price point - you don’t need gimmicks
The whole scheme is based on the assumption that the marginal cost of serving an additional ramen meal is near zero. The only risk is the restaurant having to fold and close up shop early.
Not the only reason they might get heartburn from that offer
I’m very interested in the merchant acquiring banks’ approach to merchant credit risk, especially for scenarios like this. It’s one of the few behind the scenes of CC processing I’ve had no exposure to.
At various small businesses, I’ve managed merchant accounts and one qual question I can’t ever recall getting asked about is charging for future service/product delivery.
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