I mean, it's hardball, too, but if the aesthetics of capitalism ever tolerate hardball they should probably tolerate it the absolute most when it's hardball in the service of lowering prices for commodities. Trades for retail are an API call. Price was going to zero.
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I get told that my blog post about discount brokerages was quite prescient about predicting that commissions were going to zero, but the timing was pretty coincidental. When researching, consensus was industry knew it and was waiting for first defection. https://www.kalzumeus.com/2019/6/26/how-brokerages-make-money/ …
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(You've got to have your anti-trust antennae twinge just a little at that narrative, right? It's probably a good thing that discount brokerages provide the same service they did in August but charge the middle class a few hundred million less a year for it. But last 10 years...)
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("We're not a *cartel*! We just coincidentally sold essentially fungible services at essentially equal prices until the day we coincidentally decided to turn off the thing that non-specialists think is the main thing we charge for, coincidentally same day as competitors did!")
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