Do y’all think charging premium price points is critical for a profitable bootstrapped internet biz where you can easily shape your lifestyle as CEO?
What about @benchestnut? I keep thinking about MC as the counter example.
Would love thoughts from fellow CEOs/informed opinions
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I generally tell folks $50/$100/$250 a month in B2B SaaS is a good bootstrapping default and then argue over whether they should or should not have a $20 option. Brutally difficult to count to $10k in $20 increments and they’ll have a churn rate of nearly 10%.
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And there are price points lower than $20 in the world; some geeks do the math “Well Netflix or whatever is $9 so I’m lucky to get $5 for e.g. this D&D character generator” and all I can say to them is “You can play all the D&D you want when selling software to businesses.”
End of conversation
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