But *contingent on* is doing an awful lot of work. The core insight here is that of the population of people who is currently stably employed, very few of them will cease work due to medical necessity in the very short term, particularly if you have positive adverse selection.
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Lol Maia, target market small. 4 in 10 Americans can’t afford $400 in an emergency, wait that was in a fed report
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strongly disagree. it's like picking up free money (insurance) off the ground. i could see this becoming very popular *outside* of sf/nyc tech circles, which is great bc that market is crowded anyway.
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Exactly my point! It’s easy to not care about this when you make 6 figures, the avg household income is 59k, take a family of 4 who lives on that, add a 12k ACA deductible and you start seeing the scale of the problem.
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This is all in the name of a good debate, Maia. But just don’t agree with the characterization here, first small market to now hard to switch deposits over. Feels like shifting the goal posts, but you should ditch
@Chime and join us. Seems like we are solving tougher problems ;)0 replies 0 retweets 3 likes -
Replying to @maiab @kaushikktiwari and
I wonder if a decent customer acquisition strategy for Betterbank is some sort of "super easy, barely an inconvenience" way of switching bank accounts. They nail that, friction goes away, people move over to them quickly.
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