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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    Patrick McKenzie‏ @patio11 18 Nov 2019
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    Interestingly, Amazon is attempting to sell Japan on Black Friday this year, which is a fascinating example of culture diffusion intermediated by commerce.

    5:34 PM - 18 Nov 2019
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    8 replies 8 retweets 57 likes
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      2. Patrick McKenzie‏ @patio11 18 Nov 2019
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        It’s a not-real holiday which exists the day after a real holiday and which achieved prominence because of commercial pressures to make use of a shopping-friendly weekend, and Amazon says “Hmm basically none of that translates but Japan isn’t opposed to spending money *shrug*.”

        2 replies 0 retweets 33 likes
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      3. Patrick McKenzie‏ @patio11 18 Nov 2019
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        Previous examples of cultural diffusion include Christmas, which is Japan’s Valentine’s Day, and more recently Halloween, which is essentially a “young’uns let their hair down” version rather than the traditional kid-focused US deployment of the holiday.

        4 replies 0 retweets 28 likes
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      4. Patrick McKenzie‏ @patio11 18 Nov 2019
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        Incidentally for Amazon’s Black Friday they’re discounting black products and products with black in the name. “No, you’re pulling my leg.”pic.twitter.com/3KeDcRUmfW

        4 replies 6 retweets 50 likes
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      5. End of conversation
      1. Tommy Chong‏ @tomch 18 Nov 2019
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        Replying to @patio11

        A similar thing happened in Canada. Traditionally stores used to have their biggest sales on the day after Christmas (https://en.wikipedia.org/wiki/Boxing_Day ). But retailers have moved their big sales to Black Friday in recent years, even though it doesn't land on a holiday in Canada.

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      1. Adam Brandizzi‏ @adambrandizzi 18 Nov 2019
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        Replying to @patio11

        That became a thing in Brazil, too. Being so out of context to us, it got a meaning for itself, so here there's also "black week" and "black month." Heck, there are VW Vans selling bananas and calling it Black Friday - the whole year around.

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      1. MadTeaParticipant‏ @MadParticipant 18 Nov 2019
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        Replying to @patio11

        How much is it listed for?

        0 replies 0 retweets 2 likes
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      1. John Babich‏ @JBabichJapan 18 Nov 2019
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        Replying to @patio11

        Doesn't hurt that they have a very multi cultural team here too, for having these sort of out of the box projects...

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      1. Harshal S Chhaya‏ @hschhaya 18 Nov 2019
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        Replying to @patio11

        I am curious if Alibaba will try to extend ‘singles day’ in other markets. Similar opportunity to explore new markets for a region-specific shopping experience

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      1. Adham AbdelFattah‏ @ByAdham 18 Nov 2019
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        Replying to @patio11

        They sold the whole Middle East on it already. Black Friday is A THING there now. Cultural infusion at its best (?)

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      1. Kieran Tully‏ @KieranTully 19 Nov 2019
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        Replying to @patio11

        I misread "sell Japan" as "For sale: Japan" thinking it was a cataloguing error 😄 Same thing has happened here in Ireland and the UK. We don't celebrate Thanksgiving, but Black Friday / Cyber Monday is increasingly becoming a thing, especially for online retailers.

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