I'm Switzerland with respect to the questions of whether they can licitly offer this but the marketer in me wants to say this might be the most genius pitch in the history of retail financial services.
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Agreed itd be a great question, betterbank is sick
End of conversation
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kinda brings new meaning to the term "lifetime value"
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Ok (soaking this in a bit). Most 'Neo/Challenger Banks' have growing acquisition costs to continue their growth. This Safety Net "can" lead to lower costs (if attractive to users) or, if really utilized, will make it unsustainable. Will be interesting to watch.
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http://Dave.com and a handful of others are doing something similar very successfully (albeit with a much smaller dollar amount and an implied “repay us when you can” arrangement)
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