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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 16 Nov 2019
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      Late check out is such a brilliant business innovation. It takes an industrial byproduct and, simply by naming it and making it available, makes it valuable.

      10 replies 33 retweets 314 likes
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    2. Patrick McKenzie‏ @patio11 16 Nov 2019
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      If it isn’t obvious why this works: suppose a hotel has check out at 11 AM and check-in at 3 PM. The hotel is *actually* not in the business of enforcing those times; they are in the business of making sure they can turn over ~100% of rooms prior to the next guest arriving.

      1 reply 1 retweet 33 likes
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    3. Patrick McKenzie‏ @patio11 16 Nov 2019
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      But they don’t have to turn over *every* room before *any* guest, right. This is where the magic happens. Cleaners start IDing and cleaning rooms before check-out time; some folks left earlier, to catch a plane or whatever. They will continue doing so until after check-in.

      1 reply 1 retweet 32 likes
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    4. Patrick McKenzie‏ @patio11 16 Nov 2019
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      The hotel knows, based on experience and/or explicitly communicated requests from guests, that it doesn’t need N of its rooms until 7 PM or later, so cleaners don’t actually have to have all rooms released by exactly 3 PM on the dot. They have some flexibility.

      1 reply 1 retweet 30 likes
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    5. Patrick McKenzie‏ @patio11 16 Nov 2019
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      Late check out lets them prioritize and monetize that flexibility. Give it to frequent guests. Give it to people paying extra. Give it to a credit card company paying some trivial amount for the privilege ($10 or $20 or whatever) so that they can keep a $$$ client on their card.

      2 replies 1 retweet 44 likes
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    6. Patrick McKenzie‏ @patio11 16 Nov 2019
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      In a highly margin-sensitive business this is a 100% margin sideline selling something the hotel already has available every day which would be “wasted” if you allocated it randomly.

      1 reply 3 retweets 54 likes
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    7. Patrick McKenzie‏ @patio11 16 Nov 2019
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      Tweets inspired by a Japanese AmEx ad attempting to get my credit card business by promising late checkout at an array of partner hotels. The copy is brilliant: ~ “Don’t you feel like you’re wasting the last day of your vacation? 4 PM checkout with AmEx FooBar. Enjoy the day.”

      5 replies 2 retweets 88 likes
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      Patrick McKenzie‏ @patio11 16 Nov 2019
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      Patrick McKenzie Retweeted AmexJP

      The ad (which is well done):https://twitter.com/amexjp/status/1182276412436148224?s=21 …

      Patrick McKenzie added,

      AmexJPVerified account @AmexJP
      大切な家族旅行。最終日が「帰るだけ」なのはもったいないですよね?プラチナ・カードの特典を使えばチェックアウトが16時にできるので、旅の最終日も忘れられない一日に。
      10:26 PM - 16 Nov 2019
      • 12 Likes
      • Rahul Ramchandani Ralphie Nick Baum 🇸🇪 Hugo Reyna Isamu Hartman David Shackelford Vikram Bath1 Setu Saurabh Álvaro Ortiz
      2 replies 0 retweets 12 likes
        1. shidoshi‏ @shidoshi 17 Nov 2019
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          Replying to @patio11

          旅の最終日も忘れられない一日に。 One of those very easy to translate, but hard to interpret lines. Love it.

          0 replies 0 retweets 0 likes
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        1. Brett Whiteside‏ @LTfaWG 17 Nov 2019
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          Replying to @patio11

          "Make the last day of your trip unforgettable ... by checking out as late as 4pm.

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